Guía de Isora is a municipality belonging to the province of Santa Cruz de Tenerife, Canary Islands. It has everything for the traveler: nature, leisure, culture and sport.

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Guía de Isora in the Canary Islands, has everything for the traveler: nature, leisure, culture and sport.

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Work

Creation of a promotional campaign for the municipality of Guía de Isora. Production of 6 video spots divided by themes, showing all the tourist experience.

A video summary has been made where the entire offer is concentrated.

The Briefing

This project was lead to position Guia de Isora in the markets of interest as an attractive, diverse, quiet and ideal tourist destination to visit throughout the year.

From the beginning it was sought to raise awareness as a holiday destination among Europeans with a wide range of offer and experiences.

The main objective was to increase the number of visitors showing the destination as an affordable, luxurious and authentic travel experience.

Advertising campaigns were created on Facebook and Instagram, as well as its projection in different congresses and tourist fairs.

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