The Canary Islands are located in the Atlantic Ocean, forming a Spanish archipelago of 8 islands. They are one of the most important tourist territories in Europe.
The Canary Islands have numerous individual and collective actions promoting good environmental and sustainable practices.
3 audiovisual productions have been made with informative character on environmental initiatives that are directly or indirectly related to tourism.
The videos were disseminated on social networks and the website of Canary Islands Tourism (PROMOTUR).
On the other hand, 10 photographs were produced for each initiative.
Jairo Díaz Cinematographer and director of photography
David Domínguez Content director
Sergio del Pino Camera operator
Ania Kawachi Production manager
Jose Toste Executive Producer
BBDO España Advertising Agency
The main objective of these productions was to position the Canary Islands as a destination that is aware of environmental sustainability, as this is an aspect that is increasingly valued when choosing a destination.
The 3 pieces feature some of the actions that are currently being developed. They are narrated by the people in charge of each initiative, in the form of an interview, about how they work and how they contribute to the environment.
The broadcasting will be made through the social networks of the Canary Islands, the website hellocanaryislands.com and will be extended through the promotion of publications in order to reach a greater number of potential tourists.
The target audience is European citizens looking for an environmentally friendly destination.
The Loro Parque Foundation has carried out a project to analyse the sounds of the marine environment of the Canary Islands by installing underwater sound recorders.
There is already a great diversity of sounds in the sea, and the research in this field is carried out by means of ecoacoustics, the branch of oceanography that analyses the soundscapes of the marine environment.
OBAM Fuerteventura (Observatorio de Basura Marina), establishes the preservation of the ocean, with the help of local fishermen, among others. Bárbara Abaroa is its director and explains the importance of her initiative for the protection of the coasts on the island of Fuerteventura.
The island of El Hierro has an innovative system at world level, making the island a benchmark in renewable energies thanks to the generation of a large amount of electricity from clean sources, which represents a great saving in diesel and a large reduction in CO2 emissions.
Video is the preferred format on social networks. We propose adaptations of each production in 2 formats:
Short post-square videos for Instagram and Facebook.
Vertical videos for stories.