Canary Islands Tourism
Video production
Video editing
SOCIAL MEDIA CONTENT
SOCIAL MEDIA CONTENT
Promotion of environmental initiatives for Canary Islands Tourism
Three informative audiovisual pieces have been produced on environmental initiatives linked, directly or indirectly, to tourism.
These videos were disseminated on social networks and on the website of Turismo de Canarias (PROMOTUR).
The main objective set by the client was to position the Canary Islands as a destination committed to environmental sustainability, an increasingly valued aspect when choosing a tourist destination.
The three productions highlight current environmental initiatives, presented by their managers through interviews in which they explain how they work and their contribution to improving the environment.
The dissemination of the project has been carried out through the social networks of the Canary Islands, the website holaislascanarias.com, and will be expanded with the promotion of the publications to reach a greater number of potential tourists.
Production and editing
Jose Toste
Production management
Ania Kawachi
Content Director
David Domínguez
Cinematography and direction of photography
Jairo Díaz
Camera operator
Sergio del Pino
Agency
BBDO España
Fundación Loro Parque
Tenerife
Listening to preserve
The Loro Parque Foundation has promoted a project to analyse the sounds of the marine environment in the Canary Islands by installing underwater sound recorders.
There is already a great wealth of sounds in the sea, and research into this noise is carried out by means of ecoacoustics, the branch of oceanography that analyses the soundscapes of the marine environment.
Observatorio de Basura Marina
Fuerteventura
A Canary Island's bid to preserve life in the ocean
OBAM Fuerteventura (Marine Litter Observatory), establishes the preservation of the ocean, using synergies with different groups, such as fishermen, Canarian universities, environmental associations and public administrations. Bárbara Abaroa is its director and explains the importance of her initiative whose objective is to quantify the amount of waste that reaches the coast of the island of Fuerteventura from a scientific point of view.
Gorona del Viento
El Hierro
The first 100% sustainable island
The island of El Hierro has an innovative system at world level, making the island a benchmark in renewable energies thanks to the generation of a large amount of electricity from clean sources, which represents a great saving in diesel and a large reduction in CO2 emissions.
Gorona del Viento was the first isolated system in the world to achieve self-sufficiency with clean sources by managing the wind resource.
Adaptation to Social Media
Video is the preferred format on social networks. We propose adaptations of each production in 2 formats:
Videos published as short posts for Facebook and Instagram.
Vertical videos for Instagram stories and TikTok.
Post
Stories
Photography
Photografhy Services
Professional photography
Photos for social media
Photo editing
We took a total of 10 photos for each of these initiatives, focusing on how they are carried out and their positive impact. These images were strategically used on social media to increase the visibility of the projects, accompanied by detailed explanations on the Canary Islands tourism website blog. In addition, the photographs and descriptions were published in specialised magazines, helping to disseminate and raise awareness of the importance of these environmental actions.
