Production of 2 capsule videos of 30 seconds each
Production of 1 video of 1 minute
The main distribution channel are the Website of Exploradores Outdoors, their social networks and the Hotels / Hostels of the region to capture the attention of the possible visitor.
The aim was to produce three videos to show the offer of tours of Exploradores Outdoors.
It had to reflect something unique, refreshing, and genuine.
The core values of Exploradores Outdoors is connection to nature and sharing, so that we had to transmit this message to the audience, so they can easily feel identified, giving them arguments to share it with their friends and family and
finally transforming it into qualified conversions.